OLSEN v. MARRIOTT INTERN., INC., (Ariz. 1999)



75 F. Supp.2d 1052



Ralph P. OLSEN, Plaintiff, v. MARRIOTT INTERNATIONAL, INC., a Delaware



corporation, d/b/a/ Marriott's Camelback Inn, Defendant.



No. CIV97-1506PHX-ROS



United States District Court, District of Arizona



November 22, 1999



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Francis G. Fanning, Tempe, AZ, for Ralph P. Olsen.



Leigh Eric Dowell, Bryan Cave LLP, Phoenix, AZ, for Marriott

International, Inc.



ORDER



SILVER, District Judge.



In 1993, Ralph Olsen applied for a position as a massage therapist with

the Spa at Marriott's Camelback Inn. The Marriott refused to consider

Mr. Olsen for the position because he is male. Mr. Olsen filed this

action alleging that the Marriott's failure to hire him constitutes overt

sex discrimination in violation of Title VII, 42 U.S.C. § 2000e et

seq. The Marriott's defense is based on the argument that being female is

a bona fide occupational qualification for the percentage of massage

therapists necessary to satisfy customer requests for female therapists.

The parties have filed cross-motions for summary judgment and other

related motions.



PRELIMINARY EVIDENTIARY AND PROCEDURAL ISSUES



I. Motions to Strike



A. Report of the Marriott's Expert Witness Dr. Muriel McClellan



Olsen has filed a Motion to Strike the report of the Marriott's expert

witness, Dr. Muriel McClellan. As Plaintiff indicates, pursuant to

Federal Rule of Evidence 702, the Court is obliged to ensure "that an

expert's testimony both rests on a reliable foundation and is relevant to

the task at hand." Daubert v. Merrell Dow Pharmaceuticals, Inc.,

509 U.S. 579, 597, 113 S.Ct. 2786, 2799, 125 L.Ed.2d 469 (1993). This

"gatekeeping" requirements applies to all expert testimony. Kumho Tire

Co. v. Carmichael, 526 U.S. 137, 119 S.Ct. 1167, 1174-75, 143 L.Ed.2d 238

(1999). The Marriott argues that Dr. McClellan's opinions are reliable

"because they are drawn from her professional education and experience as

a practicing psychologist and mental health educator." The Court has

"considerable leeway in deciding in a particular case how to go about

determining whether particular expert testimony is reliable." Id. at

1176.



In opining that massage clients should be allowed to choose the gender

of their massage therapist, Dr. McClellan relies on her knowledge of

gender roles and the effects of sexual abuse. A portion of her opinion

contains general information about these topics, information such as

typical characteristics of sexual abuse survivors and the impact of

events that trigger memories of abuse. The supplemental expert report

submitted by the Marriott indicates that Dr. McClellan has taught about

gender and sexual abuse issues during a career of over thirty years as an

educator in the mental health field at places including Arizona State

University. In her role as an educator, she also has developed curricula

addressing gender and sexual abuse issues at the Union Institute in Ohio

and the Institute for Creative Change in Phoenix. In addition, she has

offered numerous continuing education workshops on sexual abuse and

gender issues. Dr. McClellan also has gained experience in addressing

sexual abuse and gender issues in her private practice during the past

twenty years. Given her knowledge and experience, the Court concludes

that Dr. McClellan is qualified to provide expert testimony regarding the

issues of sexual abuse and gender, and the general information she

provides on these topics is reliable.

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The Marriott has not established the reliability of other portions of

Dr. McClellan's expert report, including the studies she cites. In her

report, Dr. McClellan states:



Finkelhor, a leader in the sexual abuse field, has

compared studies on sexual abuse. He found the range

of women who have been abused to be anywhere from 7%

to 36% and 3% to 29% for men.



(McClellan Report at 3, Def.'s Exh. 5). McClellan does not provide a full

citation to Finkelhor's report or the studies he compares, nor does the

Marriott offer any evidence that the studies are reliable based on either

the factors set forth in Daubert, 509 U.S. at 593-94, 113 S.Ct. at

2796-97, or any other factors.[fn1] Her citation to Candice Pert's

"landmark work" at Georgetown Medical Center regarding kinesthetic

memories suffers from the same deficits -- incomplete citation and

no evidence regarding reliability.



The Marriott also has not established the reliability of Dr.

McClellan's opinion about the impact of either gender or sexual abuse on

the massage experience. The Marriott has offered no evidence indicating

that McClellan has studied, taught, conducted research, or written about

the subject of psychological effects of massage or that she has worked

with massage therapy patrons. See Diviero v. Uniroyal Goodrich Tire Co.,

919 F. Supp. 1353, 1355 (D.Ariz. 1996) (stating "that a court may exclude

an expert who does not have the appropriate [background] to offer a

helpful opinion with regard to controverted issues").



Rule 702 also requires that an expert's testimony "assist the trier of

fact to understand the evidence or to determine a fact in issue." This

standard is one of relevancy and requires the Court to assess "fit",

i.e. "whether expert testimony . . . is sufficiently tied to the facts of

the case that it will aid the jury in resolving a factual dispute."

Daubert, 509 U.S. at 591, 113 5.Ct. at 2796 (internal quotation

omitted). Even if the Marriott established that all the information in

Dr. McClellan's report is reliable, the report does not "assist the trier

of fact" in determining whether sex is a BFOQ for massage therapists at

the Marriott. Dr. McClellan opines that sexual abuse survivors should be

allowed to choose the gender of their massage therapists. However, the

Marriott is basing its BFOQ request on customer privacy, not choice.

Moreover, neither Dr. McClellan nor any of the Marriott's other witnesses

offer evidence of the percentage of sexual abuse survivors who seek

massages generally, or at the Marriott specifically. Absent such

information, a BFOQ cannot be justified on the need for choice by sexual

assault survivors. Moreover, even if the Marriott provided this

information, the evidence does not support a BFOQ for massage therapists

working with the remaining clients, who are likely, assuming the

reliability of the statistics McClellan cites, to be the vast majority of

the Marriott's Spa clients.



Finally, Dr. McClellan's citation to the study indicating that "any

form of touch can trigger kinesthetic memories of abuse", (McClellan Op.

at 4), is irrelevant due to the rationale underlying the Marriott's BFOQ

request. The Marriott argues that clients should be given a therapist of

the gender they prefer, but customers whose kinesthetic memories may be

awakened by touch do not have the memory of sexual abuse necessary to

request, in advance, a therapist of the sex opposite to that of their

abusers. The evidence also is irrelevant because

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Dr. McClellan does not indicate that gender plays a part in triggering

kinesthetic memories through touch, i.e., she offers nothing to indicate

that the memories would not be equally triggered by a massage from either

a male or female therapist.



Because McClellan's Report contains information that either has not

been sufficiently proven to be reliable or is irrelevant, Olsen's Motion

to Strike McClellan's expert report will be granted.



B. Declaration of Joanne DeMark-Paysnoe



Olsen also has filed a Motion to Strike the declaration of Joanne

DeMark-Paysnoe, senior coordinator for the Marriott's Spa. The

declaration sets forth the circumstances that caused the Marriott to

implement its sex-based hiring practice. Olsen argues that

DeMark-Paysnoe's declaration is not sworn because it contains no notary

jurat. However, as the Marriott indicates, the United States Code

provisions governing documentary evidence contain a section providing

that, whenever sworn declarations are permitted under United States law,

an unsworn declaration is also permitted if the declarant executing the

declaration within the United States includes the following: "I declare

(or certify, verify, or state) under penalty of perjury that the

foregoing is true and correct. Executed on (date). (Signature)."

28 U.S.C. § 1746. DeMark-Paysnoe's declaration complies with these

requirements.



The next basis Olsen asserts for striking the declaration is that

DeMark-Paysnoe makes statements about the development of the Marriott's

gender-based hiring policy though she is not in a management or

policy-making position. This argument for striking the entire declaration

fails because DeMark-Paysnoe declares that the statements in her

declaration are based on firsthand knowledge she obtained as a Spa

Coordinator. As stated below, Olsen will be granted the opportunity to

depose DeMark-Paysnoe if this case proceeds forward. If he does so, then

he can confirm or controvert DeMark Paysnoe's first-hand knowledge of the

matters stated in the declaration.



Third, Olsen argues that the Motion should be stricken because the

Marriott did not provide DeMark-Paysnoe's name to the EEOC during its

investigation, disclose her as a witness in any of its disclosure

statements, or present her declaration as part of the record upon filing

its original Motion for Summary Judgment. The Marriott's initial summary

judgment motion indicates that the Marriott originally did not consider

the issue of reasonable alternatives to be relevant -- it merely

stated that no reasonable alternatives exist due to "the intimate act

that requires privacy protection." (Def.'s Mot. for S.J. at 8). However,

as the Marriott indicates, the Court's Order denying the parties' initial

motions for summary judgment without prejudice to refile expressly

instructed the parties to address, in their renewed motions, the issue of

whether an employer must consider reasonable alternatives. The Order

further stated: "In addition, assuming such alternatives must be

attempted, the motions will set forth what, if any, reasonable

alternatives the Marriott considered or attempted to implement."



The Order did not address whether the parties could take additional

discovery to provide the requested information. Because the discovery

deadline had passed, the Marriott should have requested leave to engage

in additional discovery. Nonetheless, because the Court requested the

information, the Court concludes that it was reasonable for the Marriott

to obtain evidence necessary to comply with the request. The Court also

notes that the Marriott offered Olsen an opportunity to depose

DeMark-Paysnoe. The Court will deny Olsen's request to strike the

declaration of DeMark-Paysnoe but will grant Plaintiff leave to depose

DeMark-Paysnoe should this action proceed further.

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C. Portions of Olsen's Deposition Testimony



The Marriott has filed a Motion to Strike or Exclude from Consideration

portions of Olsen's deposition testimony. In addressing the pending

summary judgment motions, the Court found it unnecessary to consider

Olsen's deposition testimony. Therefore, the Marriott's Motion to Strike

will be denied as moot.



II. Motion for Summary Disposition



The Marriott also has filed a Motion for Summary Disposition of its (1)

Supplemental Motion for Summary Judgment and (2) Renewed Motion to Strike

the Testimony of Olsen. The Marriott requests summary disposition on the

ground that Olsen did not file a Response to these two Motions. However,

Olsen filed a renewed Motion for 5ummary Judgment on the same date that

Defendants filed their supplemental summary judgment motion. The

Cross-Motion suffices to set forth Olsen's position, particularly because

both parties were addressing questions posed by the Court. A separate

Response was not necessary. With respect to the request for summary

disposition of the Renewed Motion to Strike, the Court already has

concluded that the Motion to Strike is moot because the disputed

deposition testimony of Olsen was not considered. The Marriott's Motion

for Summary Disposition will be denied.



DISCUSSION



A motion for summary judgment may be granted if the evidence shows

"that there is no genuine issue as to any material fact and that the

moving party is entitled to judgment as a matter of law." Fed. R.Civ.P.

56(c). To defeat the motion, the non-moving party must show that there

are genuine factual issues "that properly can be resolved only by a

finder of fact because they may reasonably be resolved in favor of either

party." Anderson v. Liberty Lobby, Inc., 477 U.S. 242, 250, 106 S.Ct.

2505, 2511, 91 L.Ed.2d 202 (1986). In assessing a summary judgment

motion, the Court views the evidence in the light most favorable to the

nonmoving party and draws any reasonable inferences in the nonmoving

party's favor. Warren v. City of Carlsbad, 58 F.3d 439, 443 (9th Cir.

1995), cert. denied, 516 U.S. 1171, 116 S.Ct. 1261, 134 L.Ed.2d 209

(1996).



I. Is Gender a Bona Fide Occupational Qualification for the Position of

Massage Therapist at the Marriott's Camelback Inn Spa?



Title VII contains a broad proscription of sex discrimination in the

workplace.[fn2] Congress designed the statute to remove "artificial,

arbitrary, and unnecessary barriers to employment" that discriminate on

the basis of impermissible classifications, including sex. Griggs v. Duke

Power Co., 401 U.S. 424, 431, 91 S.Ct. 849, 853, 28 L.Ed.2d 158 (1971).

Marriott, however, argues that its refusal to hire Olsen due to his sex

falls within the following statutory exception to the prohibition of

sex-based employment discrimination:



[I]t shall not be an unlawful employment practice for

an employer to hire and employ employees . . . on the

basis of . . . sex . . . in those certain instances

where . . . sex . . . is a bona fide occupational

qualification ["BFOQ"] reasonably necessary to the

normal operation of that particular business or

enterprise.



42 U.S.C. § 2000e-2(e)(1). The burden of establishing a BFOQ is on

the Marriott. See Int'l Union, United Auto., Aerospace & Agric.

Workers of Am., UAW v. Johnson Controls, Inc. ("Johnson Controls"),

499 U.S. 187, 206, 111 S.Ct. 1196, 1207, 113 L.Ed.2d 158 (1991); EEOC v.

Boeing Co., 843 F.2d 1213, 1214 (9th Cir.), cert. denied,

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488 U.S. 889, 109 S.Ct. 222, 102 L.Ed.2d 212 (1988).



A. What are the Legal Standards Governing the BFOQ Defense?



1. "Essence of the Business" Standard



The Supreme Court has repeatedly emphasized that the BFOQ defense is a

narrow exception to the general prohibition of sex discrimination

contained in Title VII. Johnson Controls, 499 U.S. 187, 201, 111 S.Ct.

1196, 1204, 113 L.Ed.2d 158; Dothard v. Rawlinson, 433 U.S. 321, 334, 97

S.Ct. 2720, 2729, 53 L.Ed.2d 786 (1977). The Court bases this conclusion

on both the language of the statute and its legislative history. See

Johnson Controls, 499 U.S. at 201, 111 S.Ct. at 1204. The Court has noted

that the statute contains several restrictive terms indicating that the

defense applies only in special situations. See id. In addition, the

Court has relied on the Equal Employment Opportunity Commission's

(EEOC's) consistent interpretation of the BFOQ defense as a narrow

exception to Title VII's sex discrimination ban. See Dothard, 433 U.S. at

334, 97 S.Ct. at 2729 (citing 29 C.F.R. § 1604.2(a)).



In accordance with the narrow scope of the BFOQ defense, a single-sex

job classification must relate to the "essence" or "central mission" of

the employer's business. Johnson Controls, 499 U.S. at 203, 206, 111

S.Ct. at 1205, 1207; Dothard, 433 U.S. at 333, 97 S.Ct. at 2729 (quoting

Diaz v. Pan Am. World Airways, Inc., 442 F.2d 385, 388 (5th Cir.), cert.

denied, 404 U.S. 950, 92 S.Ct. 275, 30 L.Ed.2d 267 (1971)). The "essence

of the business" inquiry focuses on whether both men and women possess

the skills or abilities required to perform the central tasks of the job

or the central mission of the employer. Johnson Controls, 499 U.S. at

201, 204, 111 S.Ct. at 1204, 1206.



Applying this focus on task-oriented skills in Johnson Controls, the

Supreme Court found the employer in violation of Title VII for excluding

women capable of bearing children from jobs involving exposure to lead at

a battery manufacturing plant. Id. at 206, 207, 111 S.Ct. at 1207, 1208.

Johnson Controls created its discriminatory policy to protect potential

fetuses from health risks related to lead exposure but the Court found

this an invalid basis for a BFOQ, concluding that "[f]ertile women . . .

participate in the manufacture of batteries as efficiently as anyone

else." Id. at 206, 111 S.Ct. at 1207. The job of making batteries, not

concern about the welfare of the next generation, constituted the

"essence" of Johnson Controls' business. Id. at 206, 111 S.Ct. at 1207.



2. "Essence of the Business" Standard When Privacy is the Basis of the

BFOQ Defense



Although the inquiry into whether sex constitutes a BFOQ usually

focuses on key job skills or the employer's central mission, courts also

have found an employee's sex to be a BFOQ in certain situations in which

a customer's or client's bodily privacy interests might otherwise be

compromised. See, e.g., Jennings v. New York State Office of Mental

Health, 786 F. Supp. 376, 380 (S.D.N.Y.) (privacy-based BFOQ exists for

position of treatment assistant at state hospital for the mentally ill, a

position involving intimate personal care such as bathing and toileting),

aff'd, 977 F.2d 731 (2nd Cir. 1992) (per curiam); Fesel v. Masonic Home

of Del., 447 F. Supp. 1346, 1351 (D.Del. 1978) (privacy-based BFOQ exists

for position of nurse at small retirement home, a position involving

dressing and bathing elderly nursing home patients), aff'd w'out

opinion, 591 F.2d 1334 (3rd Cir. 1979). Protection of client bodily

privacy is the rationale the Marriott offers in support of its argument

that sex is a BFOQ for the position of massage therapist at the Camelback

Inn in proportion to client requests for a female therapist.



Responding to the dissent in Johnson Controls, the Supreme Court stated

that privacy remains a valid inquiry in BFOQ

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analyses. 499 U.S. at 206 n. 4, 111 S.Ct. at 1205 n. 4. However, because

privacy interests were not at issue in Johnson Controls, the Supreme Court

provided no further explanation of how to tailor to the privacy context

the "essence of the business" standard generally focused on ability to

perform central job tasks or effectuate the employer's central mission.



The Ninth Circuit has had only one occasion to address a privacy-based

BFOQ. See Robino v. Iranon, 145 F.3d 1109 (9th Cir. 1998). In Robino,

officials at a women's prison in Hawai'i decided to implement a

female-only hiring policy for six of the forty-one corrections officer

positions at the prison, to protect inmates and prevent allegations of

sexual misconduct. 145 F.3d at 1110-11. The Ninth Circuit addressed the

BFOQ argument only in the alternative because it concluded that a policy

applicable to only six of forty-one corrections officer positions placed

so few restrictions on males' employment opportunities that the BFOQ

analysis was unnecessary. Id. at 1110. Moreover, in concluding that sex

constituted a BFOQ for the six positions, the Ninth Circuit deferred to

the professional judgment of Hawai'i prison officials. Id. at 1110-11.

Because the court was required to defer to prison officials' judgment, it

did not need to determine whether and how to tailor the "essence of the

business" standard to a privacy-based BFOQ analysis.



Examination of a number of privacy-based BFOQ cases decided prior to

Johnson Controls reveals that, when privacy is the issue, the "essence of

the business" inquiry focuses not on whether both men and women are

physically capable of performing job tasks central to the employer's

mission, but on whether performance of those central tasks intrudes upon

the privacy rights of opposite-sex third-parties, whether patients,

inmates, or clients. See, e.g., Gunther v. Iowa State Men's Reformatory,

612 F.2d 1079 (8th Cir. 1980) (detailing necessary job tasks of

correctional officers and concluding that the tasks implicate inmates'

privacy interests), implicitly overruled in part on other grounds by

Kremer v. Chemical Constr. Corp., 456 U.S. 461, 102 S.Ct. 1883, 72

L.Ed.2d 262 (1982); Backus v. Baptist Med. Ctr., 510 F. Supp. 1191, 1193

(E.D.Ark. 1981) (detailing necessary job tasks of nurses at retirement

home and concluding that the tasks implicate residents' privacy

interests), vacated as moot, 671 F.2d 1100 (8th Cir. 1982); Fesel, 447

F. Supp. at 1352-53 (same).



Cases decided following Johnson Controls indicate that the approach

taken in these earlier privacy-based BFOQ decisions remains valid. In a

1992 decision, a district court in New York took the same approach of

determining whether central job tasks intrude upon third-party privacy

rights. Jennings, 786 F. Supp. at 380-82. In a second 1992 decision, a

district court in Minnesota concluded that the footnote in Johnson

Controls confirming the ongoing validity of privacy-based BFOQ claims

suggests that privacy can be central to the mission of an employer.

Hernandez v. University of St. Thomas, 793 F. Supp. 214, 216 (D.Minn.

1992). As the district court explained, the Supreme Court stated that

safety considerations justified a BFOQ defense only when those

"considerations . . . went to the core of the employee's job

performance . . . [and] that performance involved the central purpose of

the enterprise." Hernandez, 793 F. Supp. at 216 (quoting

Johnson Controls, 499 U.S. at 203, 111 S.Ct. at 1206). Likewise,

privacy justifies a BFOQ defense only when privacy concerns go to the

core of employee job performance involving the central purpose of the

enterprise. Id.



The approach taken by courts both prior to and following Johnson

Controls appropriately adapts the "essence of the business" standard,

employed by the Supreme Court in Johnson Controls and by the Ninth

Circuit, to the privacy context. Accordingly, the Marriott must establish

that the core job functions of the massage therapist position intrude

upon or invade privacy interests and that a single-sex BFOQ is necessary

to protect those interests.

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Hernandez, 793 F. Supp. at 217; Jennings, 786 F. Supp. at 380.



3. Cases Illustrating Intrusions on Privacy



Most privacy-based BFOQ requests occur when employees in the position

at issue perform legitimate job duties requiring that they intrude upon

the privacy interests of a third party by, at minimum, viewing the third

party completely naked. Several courts analyzing privacy-based BFOQ

requests have described the interest in bodily privacy by quoting

language from a decision of the Ninth Circuit:



We cannot conceive of a more basic subject of privacy

than the naked body. The desire to shield one's

unclothed figure from view of strangers, and

particularly strangers of the opposite sex, is

impelled by elementary self-respect and personal

dignity.



Local 567, Am. Fed. of State, County, & Mun. Employees AFL-CIO v.

Michigan Council 25, AFSCME, 635 F. Supp. 1010, 1013 (E.D.Mich. 1986)

(quoting York v. Story, 324 F.2d 450 (1963), cert. denied, 376 U.S. 939,

84 S.Ct. 794, 11 L.Ed.2d 659 (1964)); Brooks v. ACF Industries, Inc.,

537 F. Supp. 1122, 1131 (S.D.W. Va. 1982) (same); Backus, 510 F. Supp. at

1193 (same). Often, employees working in positions that intrude on

privacy perform legitimate job duties involving an even greater degree of

intrusion than the viewing of a person of the opposite sex unclothed.

Such duties might include viewing the third party toileting or touching

the third parties' genitalia for legitimate purposes such as bathing.

See, e.g., Jennings, 786 F. Supp. at 382-83.



The decisions cited by the parties, and additional decisions located by

the Court, outline the contours of the privacy interests recognized by

courts. Treatment assistants at a state psychiatric hospital intrude on

patients' privacy by performing duties involving intimate personal care

such as "assisting patients with toileting, disrobing, showering and

cleaning their genitals," as well as stripping patients before placing

them into restraints and conducting bed checks of patients who sleep

naked or whose nightwear comes off during sleep. Id.; see also Healey v.

Southwood Psych. Hosp., 78 F.3d 128, 133 (3rd Cir. 1996) (BFOQ found when

duties of child care specialists at a psychiatric hospital included

accompanying children to the bathroom and occasionally bathing them);

Local 567, AFSCME, 635 F. Supp. at 1013 (BFOQ found when tasks of workers

at a state psychiatric institution include "personal hygiene care").



Prison guards intrude upon inmates' privacy interests by performing

duties entailing viewing members of the opposite sex unclothed, such as

guarding inmates in exposed toilet and shower areas and conducting

nighttime room checks. See Robino, 145 F.3d at 1111; Torres v. Wisconsin

Dept. of Health & Social Servs., 859 F.2d 1523, 1530 (7th Cir.

1988), cert. denied, 489 U.S. 1017, 109 S.Ct. 1133, 103 L.Ed.2d 194

(1989). As the Ninth Circuit stated: "[A] person's interest in not being

viewed unclothed by members of the opposite sex survives incarceration."

Robino, 145 F.3d at 1111.



Nurses intrude upon privacy interests of patients in a small retirement

home by performing duties including dressing and bathing elderly nursing

home patients, as well as changing pads used by incontinent patients and

assisting patients in use of toilets and bed pans, Fesel, 447 F. Supp. at

1353. Labor and delivery-room nurses intrude upon patients' privacy

interests because the nurses view constantly exposed genitalia and

perform duties including checking the cervix of a woman in labor and

sterilizing the laboring woman's vaginal area. Backus, 510 F. Supp. at

1193.



Janitors intrude on legitimate privacy interests by cleaning workplace

bathhouses wherein male employees undress, shower, and use urinals, at

least when the size of the workforce precludes cleaning while the

bathhouse is empty. Brooks, 537 F. Supp. at 1125; see also Norwood v.

Dale Maint. Sys., Inc., 590 F. Supp. 1410, 1417 (N.D.Ill. 1984) (BFOQ

found when janitors

West Page 1063

could view men urinating in washroom, in workplace where washroom was in

almost continuous use due to size of the workforce). Finally, plaintiffs

created a genuine issue of material fact about whether health club

employees intruded upon privacy interests of clientele by performing

duties involving exposure to partial or complete nudity in showers,

locker rooms, and exercise rooms, as well as touching of clients'

breasts, inner thighs, buttocks, and crotch areas while taking

measurements and providing instructions on equipment. EEOC v. Sedita,

816 F. Supp. 1291, 1295 (N.D.Ill. 1993).



Although all of these decisions involve legitimate job duties that

necessitated viewing or touching of genitalia, one court found a genuine

issue of material fact regarding existence of a BFOQ in a situation in

which viewing genitalia was only a possibility. A janitor challenged a

university's new rule of hiring only janitors of the same sex as the

residents in dormitories in which communal bathrooms are separated from

sleeping quarters by public hallways. Hernandez, 793 F. Supp. at 215.

Unlike nurses bathing nursing home residents, a dormitory janitor need

not view nudity to perform his or her job absent evidence that restrooms

are in continuous use. Nonetheless, the court concluded that a genuine

issue of material fact existed with respect to whether "intrusions on

legitimate privacy interests are an essential part of maintaining a

college dormitory with communal bathrooms." Id. at 218.



B. Is the Marriott's BFOQ Request Based on Privacy or Customer

Preference and Profitability?



1. Distinguishing Privacy From Customer Preference



The BFOQ requested in the instant action differs from privacy-based

BFOQs in all the cases set forth above. The Marriott doesn't argue that

each client should be provided with a massage therapist of the same sex

as the client due to the intrusion upon clients' privacy interests.

Rather, it argues that each client should be allowed to choose the sex of

their massage therapist due to the intrusion upon clients' privacy

interests. The Marriott does not quarrel with customers who select a

therapist of the opposite sex, whether male or female -- it has even

encouraged female clients to consider male therapists if no female

therapists are available at a requested time. Thus, the Marriott argues

for a BFOQ based on customer preference rather than privacy.



That customer preference, rather than privacy, underlies the Marriott's

argument is confirmed by the evidence the Marriott offers in support of

its request for summary judgment, evidence repeatedly describing the

issue as one of customer preference and business need. For example:



The Marriott Camelback Inn Spa employs massage

therapists based on actual and predictable customer

requests and preferences for gender of massage

therapists. The Spa does not have any blanket

prohibition against hiring male massage therapists,

but instead fills vacant positions with males or

females, depending on customer demand and business

needs.



(Wilfong Aff. at ¶ 7, Def.'s Exh. 12). Another defense expert

indicates:



[In a Spa Management magazine survey,] 72% of the

respondents preferred female therapists, while 18%

indicated no preference between female and male

therapists. . . . Guest preference thus influences the

hiring process of massage therapists. It is important

to hire in this fashion to maintain business.



(McCaffrey Op. at 6, Def's. Exh. 1). This expert adds:



The spa business is a referral business. If guest

requests are not honored, the ability to stay in

business is seriously jeopardized. Guest preference

must be taken into consideration and must influence

the hiring process of massage therapists. It is

important to hire in a manner that allows the space to

accommodate the guests' needs to maintain and develop

business.

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Since one is in the spa business to please and relax

people, it is essential to ask the customer if they

have a preference as to the gender of their

therapist. If a therapist is assigned without asking

the guest if the gender is suitable, the spa

encounters problems that result in lost business.



(Id. at 4).



The court has concluded that the report of the Marriott's expert

witness psychologist, Dr. McClellan, is inadmissible, but even if it was

admissible, the report merely confirms that customer preference, not

privacy from the opposite sex, is the basis for the Marriott's request.

After discussing the impact of past sexual abuse on the massage

experience, she states:



Given the great number of women and men who have been

sexually abused, and the devastating aftermath of such

experiences, having the right to select the gender of

the massage therapist seems imperative. The need for a

safe place where one is not exposed to the dominate

and submission process is imperative. The only way to

make that possible is for people to have choices.

Without choice there is a potential for the

reenactment of trauma.



(McClellan Op. at 5 (emphasis added), Def.'s Exh. 5). Dr. McClellan also

states that the majority of perpetrators of sexual abuse are men, thereby

indicating that the majority of sexual abuse survivors of both sexes may

prefer female massage therapists and a minority of sexual abuse survivors

of both sexes may prefer male massage therapists. (Id. at 3). Finally,

Dr. McClellan concludes, "It seems clear to me that one should be allowed

to choose the gender of a massage therapist." (Id. at 5).



Several of the stipulations contained in the parties' "Joint Stipulated

Statement of Undisputed Facts" ("JSSUD") further confirm the

customer-preference basis for the Marriott's BFOQ request. These

paragraphs, as numbered in the JSSUD, provide:



30. Plaintiff testified that if a person does not feel

comfortable with the gender of their therapist, that

is their right, and the whole idea of getting a

massage is to get a comfortable massage that is safe,

secure, and provides relaxation.



. . .



42. It is essential when booking a massage that the

client's preference and request of the gender of the

massage therapist be honored.



47. Plaintiff testified that he believes that patrons

and clients of a spa have a choice. They can choose

who they want to give them a massage. . . .



48. Plaintiff testified that he has "no

problem . . . . at all" with a client's right to

prefer a male or female massage therapist, or with

defendant's decision to honor the request of a client.



49. Plaintiff testified that if a client does not want

a particular gender of massage therapist, there is no

reasonable way to accommodate them. According to

plaintiff, anybody is entitled to state their

preference for gender.



(JSSUD (internal citations omitted)). All of these comments pertain to

customer preference, confirming the basis of the Marriott's request. An

additional paragraph in the JSSUD provides:



29. Plaintiff testified that one reason some

individuals choose a particular gender for massage

therapists is because they are homophobic.



(JSSUD (internal citations omitted)). This statement also supports the

customer preference rationale rather than the privacy rationale by noting

that some clients may prefer a therapist of the opposite sex.



In contrast to the BFOQ based on customer preference requested by the

Marriott, the privacy-based BFOQ decisions discussed above are grounded

in the determination that staffing a position entirely with members of

the same sex as that of the patient, client, or inmate is justified

because performing the position entails

West Page 1065

intrusion into the legitimate, narrowly-circumscribed, privacy interests

of those individuals. See, e.g., Robino, 145 F.3d at 1111; Healey, 78

F.3d at 133; Brooks, 537 F. Supp. at 1128; Fesel, 447 F. Supp. at 1351. A

BFOQ based on customer preference is inconsistent with a BFOQ based on

the conclusion that everyone filling a particular position must be a

member of one sex because core job requirements invade the privacy of

clients. The customer preference rationale also diminishes the argument

that privacy concerns require the use of therapists who are the same sex

as their clients -- if clients are allowed to choose, it is

unnecessary that the client and massage therapist be of the same sex.



Courts have consistently rejected requests for a BFOQ based on customer

preference. The Fifth Circuit rejected a BFOQ based on customer preference

in the very first decision to conclude that the focus of the BFOQ inquiry

must be on the "essence of the business". See Diaz v. Pan Am. World

Airways, Inc., 442 F.2d 385 (5th Cir.), cert. denied, 404 U.S. 950, 92

S.Ct. 275, 30 L.Ed.2d 267 (1971). In Diaz, Pan Am argued that being

female was a BFOQ for the position of flight attendant partly due to

customer preference. The district court agreed with Pan Am, and, as the

Fifth Circuit explains:



The trial court also found that Pan Am's passengers

overwhelmingly preferred to be served by female

stewardesses. Moreover, on the basis of the expert

testimony of a psychiatrist, the court found that an

airplane cabin represents a unique environment in

which an air carrier is required to take account of

the special psychological needs of its passengers.

These psychological needs are better attended to by

females.



Diaz, 442 F.2d at 387. In rejecting this customer preference rationale,

the Fifth Circuit relied in part on EEOC guidelines stating that "a BFOQ

ought not be based on `the refusal to hire an individual because of the

preferences of co-workers, the employer, clients or customers. . . .'"

Id. at 389 (quoting 29 C.F.R. § 1604.1(iii)). This regulation remains

in effect at 29 C.F.R. § 1604.2(a)(1)(iii).



In a provision subsequently quoted by the Ninth Circuit, the Fifth

Circuit added:



While we recognize that the public's expectation of

finding one sex in a particular role may cause some

initial difficulty, it would be totally anomalous if

we were to allow the preferences and prejudices of the

customers to determine whether the sex discrimination

was valid. Indeed, it was, to a large, extent, these

very prejudices the Act was meant to overcome. Thus,

we feel that customer preference may be taken into

account only when it is based on the company's

inability to perform the primary function or service

it offers.



Diaz, 442 F.2d at 389 (quoted in Gerdom v. Continental Airlines Inc.,

692 F.2d 602, 609 (9th Cir. 1982) (emphasis added), cert. denied,

460 U.S. 1074, 103 S.Ct. 1534, 75 L.Ed.2d 954 (1983)). The Fifth Circuit

ultimately concluded that being female was not a BFOQ for the position of

flight attendant.[fn3] See id. In accordance with Diaz, the Ninth Circuit

has consistently rejected a BFOQ based on customer preference for the

members of one sex. See Lam v. University of Hawai'i, 40 F.3d 1551, 1560

n. 13 (9th Cir. 1994); Gerdom, 692 F.2d at 609; Fernandez v. Wynn Oil

Co., 653 F.2d 1273, 1276-77 (9th Cir. 1981).[fn4]

West Page 1066



2. Distinguishing Privacy From Profitability



Closely related to its concerns about fulfilling customer preference

are the Marriott's concerns about the Spa's income. As indicated from the

Marriott's evidence quoted above, the company repeatedly refers to the

potential financial ramifications of eliminating its sex-based hiring

policy. One of the Marriott's experts opines, "If a therapist is assigned

without asking the guest if the gender is suitable, the spa encounters

problems that result in lost business." (McCaffrey Op. at 4, Def.'s. Exh.

1). The focus on revenue is further confirmed by the Marriott's practice

of encouraging clients to use a massage therapist of the opposite sex

when a therapist of the same sex is unavailable.[fn5]



The Marriott's focus on revenue is confirmed by the following portions

of the JSSUD:



51. If a spa was not allowed to take into account the

gender of the therapist to be hired, it would have a

severely adverse impact on revenues. To be successful

in the spa business, it is necessary for a spa to

consider gender in hiring massage therapists.



52. If a spa assigns a therapist without asking the

guest as to which gender is suitable, the spa will

encounter problems that result in lost business.



. . .



54. The spa business is a referral business. If

guests' requests are not honored, the ability to stay

in business will be severely jeopardized.



55. If a resort spa does not inquire as to the guest's

preference as to the gender of the massage therapist

and/or if the guest's requests are not honored, the

spa loses money, profits decrease, guests will go

elsewhere where their requests are honored, and the

spa will develop a bad reputation as a result of

word-of-mouth in the industry.



(JSSUD (citations omitted)).



Due to financial concerns, the Marriott argues that its sex-based

hiring practice is justified by business necessity. However, the defense

of business necessity is not available in disparate treatment cases such

as this. Jeldness v. Pearce, 30 F.3d 1220, 1230 (9th Cir. 1994); see also

Johnson Controls, 499 U.S. at 199, 111 S.Ct. at 1204. Only the

more-stringent BFOQ defense is available. Id.



In assessing whether a BFOQ defense exists, the cost of eliminating the

sex-based hiring policy is usually irrelevant. The extra cost of

employing members of the previously-excluded sex "does not provide an

affirmative Title VII defense for a discriminatory refusal to hire

members of that gender", with the possible exception of situations in

which the cost would be "so prohibitive as to threaten the survival of

the employer's business," Johnson Controls, 499 U.S. at 210, 111 S.Ct. at

1209. The Marriott does not set forth admissible evidence indicating that

a sex-based hiring policy would "threaten the survival" of its Spa.

Absent such evidence, "economic considerations . . . cannot be the basis

for a BFOQ -- precisely those considerations were among the targets

of the act." EEOC v. County of Los Angeles, 706 F.2d 1039, 1042 (9th

Cir. 1983) (considering age-based BFOQ), cert. denied, 464 U.S. 1073, 104

S.Ct. 984, 79 L.Ed.2d 220 (1984).



Because economic considerations are virtually never a factor, the Ninth

Circuit rejected the argument that being male was a BFOQ for an executive

position with an

West Page 1067

international corporation. Fernandez, 653 F.2d at 1274, 1276-77. The

corporation argued that some customers based in foreign nations would

refuse to transact business with a woman, but the Ninth Circuit concluded

that potential lost revenue did not justify sex discrimination. See id.

Accordingly, potential lost revenue does not justify the Marriott's

sex-based hiring practice.



3. Lack of Evidence that the Marriott's Customers' Preferences are

Based on Privacy



Even if a BFOQ could be recognized for customer preference based on

privacy, the Marriott has not offered evidence to create a genuine issue

of material fact with respect to whether privacy interests are the reason

its clients choose female massage therapists far more often than males.

The Marriott utilizes customer preference as a proxy for privacy concerns

on the assumption that privacy concerns are the basis for its customers'

preferences, but it offers little reliable evidence in support of this

assumption.



Some of the Marriott's evidence is contrary to the notion that its

customers' preferences, or those of massage clients generally, are based

on privacy concerns. For example, the evidence that men, as well as

women, prefer female massage therapists creates significant uncertainty

and ambiguity about whether a desire for privacy from the opposite sex is

the sole consideration motivating customer choice. (McCaffrey Op. at 2;

Def.'s Exh. 1; Wilfong Aff. at ¶ 4, Def.'s Exh. 12). The inadmissible

report of Dr. McClellan, proffered by the Marriott, confirms that

customer preference can be based upon several factors. Through Dr.

McClellan's report, the Marriott attempts to establish that "[b]oth men

and women have various views as to the gender of the therapist and which

gender makes them more comfortable and safe. Life experience can

contribute to these views and is a complex process." (McClellan Op. at

2, Def.'s Exh. 5).



Life experiences upon which customer preferences are based even could

include past experience with the female therapists employed by the

Marriott in a far greater percentage, i.e., the discriminatory practice

of hiring mostly female message therapists could be shaping customers'

future expectations. Courts consistently recognize that past

discriminatory practices can affect the racial or gender make-up of a

work force. See e.g., United States v. Paradise, 480 U.S. 149, 167-69,

107 S.Ct. 1053, 1064-65, 94 L.Ed.2d 203 (1987); Davis v. City and County

of San Francisco, 890 F.2d 1438, 1445 (9th Cir. 1989), cert. denied sub

nom., San Francisco Fire Fighters Local 798 v. City and County of San

Francisco, 498 U.S. 897, 111 S.Ct. 248, 112 L.Ed.2d 206 (1990) (NO.

90-248).



In its Response to Plaintiff's Renewed Motion for Partial Summary

Judgment, the Marriott argues that Olsen stipulated that guests have a

privacy interest giving them "the right to choose the gender of the[ir]

massage therapist". (Def.'s Response at 2-3). The Marriott overstates the

import of Plaintiff's stipulations. The JSSUD cited by the Marriott for

support contains only two paragraphs with potential relevance to the

issue of privacy. One of these provides:



28. Plaintiff testified that some people may be

self-conscious about their bodies, may have

cellulite, may have scars, and these are legitimate

reasons why they would not want to be nude with a

person of the opposite gender.



(JSSUD (internal citations omitted)).



Significantly, paragraph 28 is the only paragraph indicating that, for

one of the three listed reasons, some massage clients have "legitimate

reasons why they would not want to be nude with a person of the opposite

gender". Privacy from the opposite sex is the only type of privacy

interest that has been recognized by courts as a valid basis for a BFOQ.



The stipulation in paragraph 28 does not overcome the problem that the

Marriott is arguing for a BFOQ based on customer

West Page 1068

preference, not privacy, and relying on privacy as only one of several

bases for customers' requests. Even if the Marriott was arguing for a

BFOQ based on privacy, the stipulated paragraph quoted above indicates

only that "some" clients "may be self-conscious about their bodies, may

have cellulite, [and] may have scars" and that these are "legitimate

reasons why they would not want to be nude with a person of the opposite

gender." The statement that some clients may have the listed concerns

establishes neither that all massage clients have a privacy interest, nor

that some or all of the Marriott's clients have a privacy interest.



The other stipulated paragraph with potential relevance provides:



27. Plaintiff testified that there are legitimate

reasons why people would not want to be massaged by

the opposite sex.



This paragraph is conclusory; moreover, it indicates that clients may

have several legitimate reasons for not wanting a massage from a

therapist of the opposite sex -- other evidence provided by the

Marriott and discussed above indicates that privacy is only one of these

reasons.



The Marriott argues that courts deciding other BFOQ privacy cases have

assumed that a privacy interest exists whenever the naked bodies or

genitalia of patients, clients, or inmates are exposed to employees. As

will be discussed infra, the intrusion on privacy in the massage

context, if any, is far less. Moreover, in the privacy cases, the

employers made the decision that privacy concerns necessitated a

bright-line practice of hiring only employees of the same sex as the

customer, client, inmate, or patient with whom they worked. Neither

customer, client, inmate or patient was given a choice. In contrast, when

customer preference is accommodated, the choice of one sex or another

may, as the Marriott has established, be based on any number of grounds

-- both legitimate and illegitimate. Privacy cannot be assumed to be

the basis of a customer's choice.



4. Conclusion



The Marriott's argument, that being female is a BFOQ to the extent that

customers request female massage therapists, is based neither on

inability of men to fulfill core job functions nor on the notion that

core job functions intrude upon privacy interests and require assignment

of clients to massage therapists of the same sex. The Marriott's

request, if granted, would result in an unprecedented and improper

expansion of the BFOQ defense untethered by any objective limitations

related to job functions or privacy concerns and constrained only by

customer preference, whatever its basis. Courts, including the Ninth

Circuit, have rejected such expansive interpretations of the BFOQ

defense. This Court does so as well. Olsen's Motion for Summary Judgment

on the issue of liability for discriminatory failure to hire will be

granted, and the Marriott's Motion denied.



C. If the Preference of Some Customers is Based on Privacy, Has the

Marriott Established the Necessity of a BFOQ?



In the alternative to concluding that the Marriott's BFOQ defense fails

because it is based upon customer preference rather than privacy, the

Court also will determine whether the Marriott has established the

necessity for a privacy-based BFOQ.



Courts have employed either a three-factor or a two-factor test to

assess the validity of a privacy-based BFOQ. When stated in three parts,

the test requires the employer to establish that (1) it has a factual

basis for believing that it is necessary to staff the position at issue

with people of the same sex as patients, clients, or inmates, in order to

protect the privacy interests of the latter; (2) the asserted "privacy

interest is entitled to protection under the law," and (3) "no reasonable

alternatives exist to protect those interests other than the

gender[-]based hiring policy." Jennings, 786 F. Supp. at 380-81. See also

Sedita, 816 F. Supp. at 1295 (setting

West Page 1069

forth similar test). When stated in two parts, the test requires the

employer to establish that (1) legitimate privacy rights of patients,

clients, or inmates "would be violated by hiring members of one sex" to

fill the position at issue, and (2) "there are no reasonable alternatives

to a sex-based policy." Hernandez, 793 F. Supp. at 216. In setting forth

the respective tests, both Sedita, 816 F. Supp. at 1295. and Hernandez,

793 F. Supp. at 216, cite, among other decisions, Norwood, 590 F. Supp.

at 1415-16. Each test results in the same inquiry -- the first prong

of the two-factor test merely combines the first two prongs of the

three-factor test. The Court will proceed to apply the two-factor test.



1. Whether Core Job Functions of Marriott's Massage Therapists Intrude

Upon or Invade Privacy Interests



By honoring customer preference, the Marriott essentially admits that

privacy from the opposite sex is not its basis for assigning a massage

therapist. To the extent that privacy is even potentially a concern, the

Court notes that massages at the Marriott's Spa are significantly

different from the intrusions into privacy detailed in the cases set

forth above, with the possible exception of Hernandez, 793 F. Supp. at

217-18. The Marriott's description of the massage process confirms that

the legitimate job duties of its therapists do not entail viewing clients

while the latter are naked or using the bathroom. A client obtaining a

massage at the Marriott is covered by a sheet or towel. (JSSUD at ¶¶

16-17; Aff. of Marilyn Wilfong at ¶ 15, Def.'s Exh. 12). While

massaging a client, the therapist moves aside only a portion of the

client's sheet or towel to massage a particular area of the body, such as

a leg, an arm, or the back. (See Wilfong Aff. at ¶ 16). When the

therapist completes massaging one area, he or she covers the area once

again with the sheet or towel prior to moving to another area. (See

id.).



Although massage at the Marriott involves touching and manipulation of

intimate areas such as abdominals and inner thighs, (Wilfong Aff. at

¶ 16), the legitimate job duties of a massage therapist, unlike the

duties of the employees in the cases set above, do not include viewing or

touching female clients' breasts or either male or female clients'

genitalia. (JSSUD at ¶ 18). In fact, a document offered as evidence

by Defendants states that therapist "touching or undraping [of a

client's] genitals, perineum, . . . anus . . . or . . . breasts" is

"sexual abuse". (Sandy Fritz, Mosby's Fundamentals of Therapeutic

Massage at 32, Def.'s Exh. 18). The Marriott even requires its massage

therapists to request permission before massaging a client's buttocks.

(Wilfong Aff. at ¶ 11). The massage context is dramatically different

from a situation in which legitimate job duties necessitate washing a

patient's genitalia or viewing a third-party's genitalia while engaged in

tasks such as dressing or otherwise assisting the third party, cleaning

workplace bathhouses in continual use by third parties, or guarding

bathing and sleeping areas used by a third party.



Massage at the Marriott's Spa also differs significantly from the

privacy intrusions detailed above in another respect. The Marriott's

clients possess a far greater degree of choice and a far greater amount

of control than is possessed by the third parties in the cases set forth

above. Prison procedures, not inmate choice, govern when guards may view

unclothed inmates. Patients at a psychiatric hospital and elderly

residents of a nursing home do not necessarily have a choice about

whether to be bathed and, if so, when and under what circumstances.[fn6]

Employees using

West Page 1070

workplace bathrooms have some control over where and when to do so;

however, their choices regarding both place and time are limited. In

sharp contrast, the massage client chooses to expose, area by area,

portions of his or her body other than genitalia in order to obtain the

massage. Moreover, in addition to the rules forbidding genital touching,

a client may limit the extent of contact even further by instructing the

therapist not to massage certain areas. (See Fritz, Mosby's Fundamentals

of Therapeutic Massage at 29, Def.'s Exh. 18 (discussing client's right

to refuse therapist's services)). In fact, a client who so desires may

remain clad in underwear.



Although there are significant differences between the setting in which

therapists administer massages at the Marriott and the various

institutionalized care settings described above, the degree of difference

does not mean that massage entails no intrusion into bodily privacy. As

indicated above, massage at the Marriott involves touching and

manipulation of intimate areas such as abdominals, inner thighs, and,

with permission, buttocks. (Wilfong Aff. at ¶ 16). Moreover, as

discussed above, Olsen stipulated that:



27. Plaintiff testified that some people may be

self-conscious about their bodies, may have

cellulite, may have scars, and these are legitimate

reasons why they would not want to be nude with a

person of the opposite gender.



(JSSUD (internal citations omitted)). This stipulation indicates that

"some" people "may" have privacy interests.



Bodily privacy is inherently a personal matter, not one subject to

definitive line-drawing. See Local 567, 635 F. Supp. at 1014 n. 7. Thus,

the issue of whether massage at the Marriott entails intrusion into

bodily privacy is more appropriately resolved after a trial. Cf. Sedita,

816 F. Supp. at 1297-1298 (vacating an award of summary judgment to a

person denied employment on BFOQ grounds, and concluding that the privacy

issue should be resolved at trial). Genuine issues of material fact

remain with respect to whether massage at the Marriott intrudes upon some

clients' expectations of privacy.



2. Whether Reasonable Alternatives Exist For Protecting the Privacy of

Marriott's Massage Clients



In his Motion, Olsen argues that the Marriott does nothing to alter

customer preference for female massage therapists; rather, it perpetuates

the problem by asking clients whether they prefer to be scheduled with a

male or a female. Olsen further argues that the Marriott has not offered

customers the option of selecting

West Page 1071

massage therapists based on experience or qualifications rather than

gender. The Marriott argues that no reasonable alternative to

gender-based hiring exists because the service offered, massage, is an

intimate act requiring privacy protection. The Marriott also argues that

it has tried alternatives but found them unsuccessful.



Although the Ninth Circuit has not addressed the issue, courts

analyzing privacy-based requests for a BFOQ both before and after the

Johnson Controls decision regularly require the employer to prove there

are no reasonable alternatives to the sex-based hiring practice. See

Sedita, 816 F. Supp. at 1295; Hernandez, 793 F. Supp. at 216; Jennings,

786 F. Supp. at 380-81 & n. 5; Local 567, 635 F. Supp. at 1012,

1014; Norwood, 590 F. Supp. at 1415-16. Other courts require the employer

to establish inability to provide a specific type of reasonable

alternative, the rearrangement of either job duties or schedules.[fn7]

See Healey, 78 F.3d at 132; United States v. Gregory, 818 F.2d 1114, 1118

(4th Cir.), cert. denied, 484 U.S. 847, 108 S.Ct. 143, 98 L.Ed.2d 99

(1987); Hardin v. Stynchcomb, 691 F.2d 1364, 1370-71 (11th Cir. 1982);

Gunther, 612 F.2d at 1086; Carl, 883 F. Supp. at 1438 (internal quotation

omitted); Jones v. Hinds Gen. Hosp., 666 F. Supp. 933, 935 (S.D.Miss.

1987); Griffin v. Michigan Dept. of Corrections, 654 F. Supp. 690,

704-705 (E.D.Mich. 1982); Backus, 510 F. Supp. at 1197; Fesel, 447 F.

Supp. at 1351. The first group of cases cited, those requiring a showing

of no reasonable alternatives, have relied for support on the latter

decisions without limiting the evaluation of reasonable alternatives to

determination of whether job duties or schedules could be rearranged.

See, e.g., Norwood, 590 F. Supp. at 1416 (citing Fesel); Hernandez, 793

F. Supp. at 216 (citing Backus, 510 F. Supp. 1191) (additional citations

omitted).



In several of the decisions cited, the courts explained the rationale

for assigning this burden to the employers. The burden of showing no

reasonable alternative to a sex-based hiring practice is borne by the

employer in order to ensure that it is impossible to reconcile the

general nondiscrimination purpose of Title VII with the privacy rights of

clients. Norwood, 590 F. Supp. at 1416 (citing Fesel, 447 F. Supp. at

1351); see also Hardin, 691 F.2d at 1370-71; Gunther, 612 F.2d at 1086.

This burden is consistent with the narrow scope of the BFOQ defense as

interpreted by the Supreme Court in Johnson Controls and the focus on the

"essence of the business". Johnson Controls, 499 U.S. at 201, 203, 111

S.Ct. at 1204-1205. If privacy concerns can be addressed by means other

than sex discrimination, then a sex-based hiring policy is not necessary

in order for employees to perform core job tasks necessary to effectuate

the employer's central purpose or the "essence" of its business. See

Hernandez, 793 F. Supp. at 217; Jennings, 786 F. Supp. at 383. It is also

appropriate to place the burden of showing no reasonable alternative on

the employer because the BFOQ is an affirmative defense and the employer

has the burden of proof. See Johnson Controls, 499 U.S. at 206, 111

S.Ct. at 1207. For these reasons, this Court, like those cited above,

will require the Marriott to establish that no reasonable alternatives

exist to its policy of hiring based on sex.



Some of the decisions cited above provide examples of the alternatives

employers and courts have considered before concluding that gender was a

valid BFOQ. In Jennings, 786 F. Supp. 376, the defendant New York State

Office of Mental Health

West Page 1072

("OMH"), established, on a motion for summary judgment, that sex was a

valid BFOQ for the position of treatment assistant at one of its

hospitals. Due to patients' physical needs, the hospital could not

discover any alternative other than temporary rescheduling. Jennings, 786

F. Supp. at 385-86. However, the defendant offered evidence that

temporary reassignment of workers of the same gender would be highly

impracticable due to both the time this option would take and the

frequency with which it would be used. Id. at 385. Such temporary

reassignment would reduce the efficiency of operations and the hospital's

ability to assure the privacy of patients in emergencies. Id.



The plaintiffs in Jennings also made suggestions about alternatives.

Plaintiffs suggested that curtains be placed on observation windows of

bedrooms, but the court concluded that this would not address the privacy

needs of patients requiring either continual observation or assistance in

undressing. Id. at 386. The plaintiffs also suggested that patients be

given pajamas to wear to eliminate privacy concerns during bed checks.

However, the court concluded that mentally ill patients may not have the

capacity to control their behavior or to understand the ramifications of

choosing not to wear pajamas. Id.



In Fesel, 447 F. Supp. 1346, the defendant nursing home established at

trial that there was no reasonable alternative to the policy of hiring

only females as nurse s aides. Although some scheduling changes could be

made to reduce the time each nurses aide worked alone, an aide would

still have to work alone at least four hours per week. Id. at 1353. Due

to the small size of the nursing home and its staff, it was impossible to

adjust schedules or job tasks to hire a male aide who would not be

required to provide intimate physical care to female patients. Id. Sex

was a BFOQ in "these narrow circumstances". Id. at 1354.



In both its original and supplemental Motions for Summary Judgment, the

Marriott argued that no reasonable alternative to gender-based hiring of

massage therapists exists "because the essence of the service offered is

the intimate act that requires privacy protection." (Def.'s Mot. for

S.J. at 8; see also Def.'s Supp. Mot. for S.J. at 5). The Marriott's

argument assumes that privacy is the sole basis for the BFOQ it

requests, rather than customer preference that may stem, in some

instances, from privacy interests. Because the Marriott's request rests

on a customer preference rationale, it is necessary to determine, at

minimum, whether the Marriott considered reasonable alternatives to

distinguish clients with legitimate privacy concerns from those whose

preference is based on a different rationale, such as lack of familiarity

with the massage process.



The primary alternative Olsen suggests is that the Marriott stop asking

whether clients would prefer a male or female massage therapist when

scheduling massages and provide instead a brief description of the

therapists' qualifications. In response, DeMark-Paysnoe declares, "When

the Spa opened in 1989 and throughout the early 1990s," the Spa's staff

did not ask clients scheduling appointments whether they preferred a male

or female massage therapist. (DeMark-Paysnoe Dec. at ¶ 9). She

explains why the process changed:



[During the time that no inquiry was made into gender

preference], the Spa experienced countless complaints

by both men and women guests when they arrived for

their massage appointment and were not happy with the

gender of the massage therapist assigned to them. Many

women complained that they did not want to be massaged

by male therapists. Other women complained that they

did not want to be massaged by female therapists. We

experienced the same problems with the male guests.



. . . A number of the guests expressed that they were

upset the Spa did not care enough to even inquire

whether they had a gender preference. Virtually all of

these guests demanded that we

West Page 1073

immediately reassign them to the gender of therapist

of their choice so they could get their massage.

However, by the time the guests arrived for their

massage appointment, it was almost always too late

to . . . accommodate [them]. Many guest ended up

canceling their appointments.



. . .



Because of these numerous and consistent guest

complaints, the Spa's Coordinators and the Spa's

management decided that it was better for the guest,

the therapists and the Spa to find out if the guests

had a gender preference for their massage therapist at

the time they scheduled their massage appointments.



. . . After the Spa's Coordinators began asking guests

if they had a preference for [a] male or [a] female

therapist, the number of guest complaints and canceled

appointments dropped dramatically.



(Id. at ¶ 10-11, 13-14). She also sets forth other information the

Spa Coordinators are able to provide:



The Spa's Coordinators are further trained to answer

questions and/or further volunteer information about

the massage experience itself, particularly if they

believe or know that the guest never has had a massage

before, which often is the case. The Coordinators are

trained to describe the massage setting and the fact

that the guests remain draped by a sheet or towel,

except for that portion of their body that is being

massaged. The Coordinators also frequently tell the

guests that they may instruct the therapists where

they may and may not touch them or how deep[ly] or

soft[ly] to touch them. The Coordinators also

frequently provide information to guests on the

draping procedure and the option of the guests to wear

their undergarments during the massage, if they would

feel more comfortable.



(Id. at ¶ 17). The Marriott does not set forth any other alternatives

it has attempted.



The evidence the Marriott offers is insufficient to create a genuine

issue of material fact with respect to whether there are reasonable

alternatives to the Marriott's sex-based hiring practice. The declaration

of DeMark-Paysnoe establishes that not asking about gender caused some

problems, but it does not explain the extent of the problems with

specificity, merely indicating that complaints were "numerous" and

"countless" during a time period vaguely described as "the early 1990s."

More importantly, DeMark-Paysnoe does not indicate that the Marriott

tried to address the problem in any fashion other than asking clients the

gender they preferred in a massage therapist. As Plaintiff argues, the

Marriott could have attempted to offer information about therapists'

skills and experience. DeMark-Paysnoe declares that, due to call volume,

a scheduler cannot provide information on the background of all 47 of the

Spa's massage therapists. (DeMark-Paysnoe Dec. at ¶ 18). It seems

highly doubtful that all 47 therapists are available every day and all

the time; thus providing information of that quantity is unnecessary.

However the Spa could have attempted to provide a very brief explanation

of the experience of three or four therapists.



As quoted above, DeMark-Paysnoe sets forth other information that Spa

Coordinators can provide, including: the client remains draped by a sheet

or towel during the massage except for the portion of their body being

massaged, the client can instruct therapists about where they may and may

not touch, and the client can wear undergarments during the massage if

desired. (DeMark-Paysnoc Dec. at ¶ 17). This information might put a

client more at ease about obtaining a massage from a person of the

opposite sex, as indicated by the opinion of one of the Marriott's

experts, stating: "Women are extremely reluctant to have a male therapist

because they don't know the draping procedure." (McCaffrey Op. at 7,

Def.'s Exh. 1). However, DeMark-Paysnoe does not indicate that the

Coordinators are required to

West Page 1074

provide this information; rather, she indicates that the Coordinators only

provide this information in answer to questions or at their own

discretion, particularly if the client has never obtained a massage

before.



The Marriott fails to state that it requires its coordinators to

provide any other information that might educate their clients about the

massage process and increase their comfort with scheduling an appointment

with a massage therapist of the opposite sex. For example, one of the

Marriott's experts states that massage therapists are not always properly

educated in draping procedures. (McCaffrey Op. at 7, Def.'s Exh. 1). The

Marriott could provide training on draping procedures and then inform

clients that such training has been provided.



The fact that some information about the massage process is provided

orally on a discretionary basis does not establish that providing this

information on a standard basis, whether orally or in writing, is not a

reasonable alternative, particularly if the Marriott also provided

information about therapists' experience and stopped asking clients

whether they prefer a male or a female. More information about the

process, along with a reduced focus on gender and an increased focus on

qualifications, may alter the extent to which clients of both sexes are

willing to engage the services of a male, leaving, at most, a subset of

clients with particularized privacy concerns, perhaps including sexual

abuse survivors.



Because it has not shown that no reasonable alternatives exist, the

Marriott has failed to create a genuine, material fact issue on one of

the elements of the BFOQ defense. Olsen is entitled to summary judgment

on the claim of intentional employment discrimination on this basis in

the alternative to obtaining summary judgment on the basis that the

Marriott is not asking for a privacy-based BFOQ.



II. Retaliation



After the EEOC found cause to believe that the Marriott discriminated

against Olsen based on sex when it refused to hire him, the agency

invited the parties to enter a mediation process to attempt to settle

their dispute. (EEOC Determination at 2, Pl.'s Exh. 6). During the

pendency of this process, in August, 1996, Olsen attended a hotel job fair

at Scottsdale Community College and obtained a job application from

Marriott's Camelback Inn. Olsen filled out the application and mailed it

with a letter to Joy Wilfong on September 2, 1996. (Letter from Olsen to

Wilfong, Def.'s Exh. 8).



On October 8, 1996, John Town, then the executive director of The Spa

at the Camelback Inn, responded by thanking Olsen for his letter and

adding:



As you may know, settlement discussions into your

discrimination claim against Marriott's Camelback Inn

have commenced. As such, any further discussions about

an employment relationship should be held in abeyance

until such time [as] those discussions have been

completed.



(Letter from Town to Olsen, Pl.'s Exh. 7). Olsen alleges that Marriott's

refusal to consider his application during the pendency of settlement

negotiations constituted unlawful retaliation.



The relevant portion of Title VII, 42 U.S.C. § 2000e-3(a),

provides:



It shall be an unlawful employment practice for an

employer to discriminate against any . . . applicants

for employment . . . because he has made a charge,

testified, assisted, or participated in any manner in

an investigation, proceedings, or hearings under this

subchapter.



To make a prima facie case of retaliatory failure to hire, Olsen must

show that (1) he engaged in protected activity, (2) he suffered an

adverse employment decision, and (3) a causal link exists between his

protected activity and the adverse decision. Hashimoto v. Dalton,

118 F.3d 671 (9th

West Page 1075

Cir. 1997), cert. denied, 523 U.S. 1122, 118 S.Ct. 1803, 140 L.Ed.2d 943

(1998); see also Ruggles v. California Polytechnic State Univ.,

797 F.2d 782, 786 (9th Cir. 1986). Olsen has shown that he engaged in the

protected activity of filing a discrimination charge, and suffered an

adverse employment decision by Marriott to hold his application in

abeyance. However, he has not satisfied the third requirement of a causal

link. John Town avers, and his letter to Olsen states, that the

application was held in abeyance because settlement negotiations were

ongoing, not because Olsen had filed a charge.



Even if the evidence were sufficient for a prima facie showing, Olsen

has not created a genuine issue of material fact with respect to whether

the legitimate, nondiscriminatory reason offered by the Marriott for

holding the application in abeyance was pretextual. Ruggles, 797 F.2d at

786 (citing Texas Dep't of Community Affairs v. Burdine, 450 U.S. 248,

256, 101 S.Ct. 1089, 1095, 67 L.Ed.2d 207 (1981)) (additional citation

omitted). Town avers that, during the contemporaneous settlement

proceedings, the Spa had requested the EEOC to obtain from Olsen a

clarification of his proposed counteroffer communicated on October 1,

1998. (Aff. of John Town at ¶ 4, Def.'s Exh. 4). In particular, the

Spa was unclear about whether Olsen's counteroffer included a demand that

he be placed in a massage therapist position. (Id.) Having not heard from

the EEOC by October 8, Town informed Olsen of the decision to hold his

application in abeyance pending the outcome of settlement negotiations. An

employer may engage in "[r]easonable defensive measures" during the

pendency of a Title VII action. United States v. New York City Transit

Auth., 97 F.3d 672, 677 (2nd Cir. 1996). Olsen offers nothing to

establish that this proffered reason is pretextual.



III. Punitive Damages



Both parties request summary judgment on the issue of punitive

damages. As amended by the Civil Rights Act of 1991, Title VII provides:



In an action . . . against a respondent who engaged in

unlawful intentional discrimination . . . the

complaining party may recover compensatory and

punitive damages as allowed in subsection (b) of this

section . . .



42 U.S.C. § 1981a(a)(1). The relevant portion of subsection (b)

provides:



A complaining party may recover punitive

damages . . . if the complaining party demonstrates

that the respondent engaged in a discriminatory

practice . . . with malice or with reckless

indifference to the federally protected rights of

[the complainant].



42 U.S.C. § 1981a(b)(1). Construing these provisions in a recent

decision, the Supreme Court concluded that Congress imposed two standards

of liability -- one for obtaining compensatory damages and a

second, higher standard for obtaining punitive damages. Kolstad v.

American Dental Ass'n, 527 U.S. 526, 119 S.Ct. 2118, 2124, 144 L.Ed.2d

494 (1999). Thus, the terms "malice" and "reckless indifference" refer

not to an employer's knowledge that it is engaging in discriminatory

conduct, but to an "employer's knowledge that it may be acting in

violation of federal law". Id. To act with "reckless indifference", an

employer must, at minimum, "discriminate in the face of a perceived risk

that its actions will violate federal law." Id. at 2125.



Providing examples of cases in which intentional discrimination does

not rise to a level warranting punitive damages, the Court states:



There will be cases . . . in which an employer

discriminates with the distinct belief that its

discrimination is lawful. . . . [T]he employer may

reasonably believe that its discrimination satisfies a

bona fide occupational qualification defense or other

statutory exception to liability.



Id. In such a circumstance, the employer knowingly relies on sex to make

an employment decision without acting with

West Page 1076

"reckless indifference" to a plaintiff's civil rights. See id.



In arguing that the Marriott should be liable for punitive damages,

Olsen relies on evidence that the Marriott continues to consider gender

in selecting its massage therapists and continues to ask its clients

whether they have a gender preference, despite the EEOC's finding of

reasonable cause to believe that the Marriott was engaging in sex

discrimination. Olsen has not established that the Marriott's conduct

after the EEOC finding is relevant to the issue of whether the Marriott's

act of discriminatory failure to hire Olsen justifies an award of

punitive damages. Furthermore, Olsen, the party with the burden on this

issue, offers no evidence that, at the time the Marriott refused to hire

him, it "discriminate[d] in the face of a perceived risk that its actions

violate[d] federal law." Id. at 2125. Therefore, the Marriott is entitled

to summary judgment on this issue.



Accordingly,



IT IS ORDERED granting Plaintiff's Renewed Motion to Strike the opinion

evidence of Defendant's expert, Dr. Muriel McClellan. (Dkt.# 57).



IT IS FURTHER ORDERED denying Plaintiff's Motion to Strike the

Declaration of Joanne DeMark-Paysnoe, (dkt.# 70), and granting Plaintiff

leave to take the deposition of DeMark-Paysnoe.



IT IS FURTHER ORDERED denying as moot Defendant's Renewed Motion to

Strike portions of Plaintiff's deposition testimony. (Dkt.# 59).



IT IS FURTHER ORDERED denying Defendant's Motion for Summary

Disposition of its (1) Supplemental Motion for Summary Judgment and (2)

Renewed Motion to Strike the Testimony of Plaintiff. (Dkt.# 68).



IT IS FURTHER ORDERED granting Plaintiff's Renewed Motion for Summary

Judgment on the claim of sex discrimination in violation of Title VII and

denying the remainder of Plaintiff's Motion. (Dkt.# 56).



IT IS FURTHER ORDERED granting Defendant's Supplemental Motion for

Summary Judgment on the retaliation claim and on the issue of punitive

damages. (Dkt.# 60).



IT IS FURTHER ORDERED that the parties are to inform the court by

Tuesday, December 15, 1999, whether or not they request this Court to

appoint a judge to conduct a settlement conference.



IT IS FURTHER ORDERED that the parties shall file a Proposed Final

Pretrial Order regarding the issue of damages on or before Wednesday,

January 12, 2000. Motions in Limine shall be filed on the same date.



[fn1] The Daubert factors are (1) whether the theory or technique has

been tested, (2) whether the theory or technique "has been subjected to

peer review and publication", (3) whether the technique has a high "known

or potential rate of error", and (4) whether the theory or technique is

generally accepted within a "relevant scientific community". Daubert, 509

U.S. at 593-94, 113 S.Ct. at 2796-97. In Kumho Tire Co., 119 S.Ct. at

1175, the Supreme Court concluded that these factors may be relevant when

examining the reliability of all types of expert testimony.



[fn2] 42 U.S.C. § 2000e-2(a)(1) provides:



It shall be an unlawful employment practice for an

employer to fail or refuse to hire . . . any

individual, or otherwise to discriminate against any

individual with respect to his compensation, terms,

conditions, or privileges of employment, because of

such individual's . . . sex.



[fn3] At the hearing on the Motions for Summary Judgment, the Marriott

argued that Diaz is distinguishable because privacy was not the basis for

the requested BFOQ. However, as this Court already explained, privacy is

not the basis for the BFOQ requested by the Marriott either -- the

basis is customer preference.



[fn4] In noting that courts consistently have rejected a BFOQ based on

customer preference, this Court does not disregard or trivialize the

Marriott's emphasis on the importance of customer preference to its

success in the massage business. It is worth noting, however, that a

sex-neutral hiring policy does not necessarily preclude honoring any one

clients request for a therapist of one gender or another.



[fn5] Joanne DeMark-Paysnoe, a Spa Coordinator who schedules customer

appointments, declares:



If the requested gender of therapist is not available

for the date and time of the requested appointment,

the Spa's Coordinators are trained to ask the guests

if they would prefer a massage by the other gender of

therapist. The situation most frequently occurs when a

guest requests a female therapist but [none are]

available. In these situations, the Spa's Coordinators

are trained to encourage the guests to accept a

massage by the other gender of therapist



. . .



(DeMark-Paysnoe Dec. at ¶ 16).



[fn6] Closely related to the lack of choice and control is the fact that

many of the third parties in the cases set forth above are vulnerable to

exploitation and abuse by those employees who do not limit their touching

and viewing to that which is legitimate. Inmates as well as patients

involuntarily committed to psychiatric hospitals are not free to leave if

and when unwanted contact takes place. Patients in psychiatric hospitals

also may be vulnerable due to their mental illnesses. Patients at a

state-run psychiatric center "are just that, patients. They are

vulnerable and mentally ill." Jennings, 786 F. Supp. at 378. Elderly

nursing home patients may be vulnerable due to illness, frailty, or

decreased cognitive functioning.



Given the increased vulnerability of the resident population, a concern

about sexual abuse is frequently one of the real reasons animating a

privacy-based BFOQ. See Robino, 145 F.3d at 1110-11 (concluding that

prison was entitled to designate six guard positions as female-only to

protect female inmates's privacy and to prevent abuse by male guards);

Hernandez, 793 F. Supp. at 218 (in concluding that genuine fact issue

remained regarding whether being female is BFOQ for position as janitor

in women's dorm, court noted that "peeping incident heightened concern

about the presence of unescorted males in the dormitory"); Jennings, 786

F. Supp. at 386 n. 14 (finding BFOQ based on privacy, court noted that

psychiatric hospital had concerns about both sexual abuse of patients and

unfounded allegations of sexual abuse and concluded: "Given the isolated

setting of the bed check, requiring a [treatment assistant] of the same

gender as the patient to make the check protects both the patients and

the [treatment assistants]"); Backus, 510 F. Supp. at 1193 (finding a

BFOQ based on privacy and stating that, if a male nurse is present in a

delivery room, a female nurse also would have to be present to protect

the hospital from charges of molestation).



Although not entirely invulnerable, the vulnerability of the Marriott's

massage clients is drastically lower than that of the third parties in

these cases due to the Marriott client's ability to set limits on the

massage or stop the massage entirely and leave the unlocked room in which

the massage occurs if she feels uncomfortable. Their vulnerability also

is lower due to the strict rules to which massage therapists must

adhere.



[fn7] The Court has located one decision in which it is not clear whether

a court considered the burden of proof of reasonable alternatives, or

lack thereof, to be plaintiffs' or defendants' burden. The court

considered alternatives suggested by the plaintiff, and then considered

whether it could "ideate any reasonable scheme or accommodation" on its

own, but did not discuss which party had the burden of proof on this

issue. See Brooks, 537 F. Supp. at 1132.